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Dynamics 365
Marketing and Market insight

Industry trends

Business applications insights


of customers are willing to pay more for a better experience.1


By 2020, customer experience will overtake price and product as the key brand differentiator.2


of the buyer's journey is now done digitally.3


Tightly aligned sales and marketing functions experience 36% higher customer retention rates and 38% higher sales win rates.4


of businesses lack a formal definition for leads between sales and marketing.5


of sales reps ignore more than half of marketing's leads.6

1. Capgemini, 2017 | 2. Walker Information | 3. Sirius Decisions | 4. MarketingProfs, 2016 | 5. Miller Herman Group, 2018 | 6. CEB Survey, 2016

Building a Dynamics 365 for marketing practice

Maximize marketing results by automating processes and making smerter decisions.

Create and nurture leads

Create and nurture leads

Align sales and marketing

Align sales and marketing

Know your audience with AI-driven Market Insights

Know your audience with AI-driven Market Insights

Innovate with a modern and adaptable platform

Innovate with a modern and adaptable platform


Dynamics 365 for Marketing

What's available?

*New **Enhanced

AI capabilities

Smart scheduling*

Segment boost*

Spam core*

Unified platform

Integration with content management system*

Sales integration

Easy onboarding**

Step-by-step guidance*

Extensibility for campaigns and segments**

Insights and reporting

360-degree view of leads

Interactions insights

Social insights


Custom analytics

Event management

Webinars using On24

Events portal

Sessions, speaker and venue management

Registration and attendance tracking

QR codes and wait listing

Lead nurturing

Dynamic segmentation*

Buyer's journey designer

Multiple lead scoring and sales readiness grades*

Account based marketing

Automated business process flow

Multi-channel campaigns

Email marketing

Landing pages and form

Reusable content blocks, videos, and mixed reality content*

LinkedIn and social integration*

Website personalization

Marketing calendar


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